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Senin, 01 Maret 2010

Warner Akan Menghindar dari Free Multimedia Streaming

Warner Akan Menghindar dari Free Multimedia Streaming

http://news.bbc.co.uk/2/hi/entertainment/8507885.stm

Dari artikel tersebut:

"...Warner chief executive Edgar Bronfman Jr said: "Free streaming services are clearly not net positive for the industry and as far as Warner Music is concerned will not be licensed.

"The 'get all your music you want for free, and then maybe with a few bells and whistles we can move you to a premium price' strategy is not the kind of approach to business that we will be supporting in the future."

It is not clear whether Warner will remove its music from existing services or decline to do deals with new outlets.

He said the focus would be on promoting streaming services that require payment, which he said could appeal beyond those who currently pay for downloads in stores such as Apple's iTunes.

"The number of potential subscribers dwarfs the number of people who are actually purchasing music on iTunes," Mr Bronfman said.

Fans could pay a monthly fee direct to a streaming service, as with Spotify, or get access to the music as part of a deal for a mobile phone, broadband connection or another gadget.

Such subscriptions could be taken up by "hundreds of millions if not billions of people, most of whom are not today either buyers or certainly heavy buyers of music", Mr Bronfman said.

And they would be much more profitable than per-track downloads in the long term, he added. "

Oke. Intinya, nanti (kita nggak tau kapan), lagu-lagu atau video dari musisi yg berada di bawah naungan WMG (Warner Music Group), seperti Linkin Park dan Avenged Sevenfold, tidak akan bisa di-stream* secara gratis lagi. Kita harus membayar terlebih dahulu untuk menikmatinya.

Bagamana menurut kalian? Menurut saya ini adalah salah satu hal yang terburuk dalam sejarah industri musik. WMG seperti "Nazi", bertindak semaunya . Ini kurang menguntungkan bagi para pecinta musik. Padahal free streaming adalah salah satu sarana terbaik untuk mempromosikan suatu lagu.

Berharaplah agar ini tidak akan terjadi.

*streaming adalah kegiatan mendengar lagu atau melihat video melalui buffering (loading), seperti Youtube.

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